Lattafa Khamrah Waha

Khamrah Waha by Lattafa Perfumes is a new aromatic aquatic fragrance for both women and men, launched in 2026 and created by perfumer Jordi Fernández.

It opens with a bright, energetic blend of bergamot, yuzu, juniper, and ginger, creating a fresh citrus-spicy introduction that feels vibrant and full of life.

At its heart lies a striking contrast: cool, watery cucumber delivers an immediate refreshing “oasis” effect, softened by elegant iris and lifted with sage and a sea salt accord that adds a mineral, airy freshness.

The base settles into a warm, addictive trail of vanilla, tonka bean, Akigalawood™, musk, and Ambrofix™, giving the fragrance depth, softness, and lasting presence on the skin.

Lattafa Perfumes positions Khamrah Waha as a bold new chapter in the Khamrah line. While the original leaned into warm, spicy richness, Waha introduces a refreshing counterpoint—an “oasis in the desert” that shifts from intensity to cool clarity, blending familiarity with a surprising burst of freshness.

The scent is described as evoking a desert heat interrupted by an unexpected wave of cool air—calm yet magnetic, energizing yet soothing, designed to feel alive and restorative with every wear.

The campaign, Sounds of Waha, reinforces this concept through a cinematic, music-driven narrative focused on tension, stillness, and release rather than traditional fragrance advertising.

 Original creation by Lattafa